Maserati is not okay. The Italian brand sales collapsed in 2024, and witnessed a 48 percent decrease in the first three months of 2025. This is dark. Bad sales led to rumors that Stelantis may sell the Italian brand, but the group of cars still deny any such allegations.
Stelantis did it again this week when Reuters The auto company asked whether it had plans to sell Maserati amid new rumors. A spokesman for the prosecution and told the post, “With respect, Maserati is not for sale”, reaffirmed her commitment to the brand.
Photography: Maserati
but, ReutersThe two sources claim that McKinsey, Chancellor Stelantis, who was appointed in April to move in the new import tariff for President Donald Trump, could recommend that the auto industry be stripped in Maserati in some way. It is assumed that it is one of the options that MCKINSEY explores for the auto industry.
According to one of the sources, Stelantis told consultations to consider all the capabilities of the sick brand. However, it is claimed that MCKINSEY is still in the early stages of his work, so it is unlikely to reach any final decision on the future of Maserati any time soon.
Another source said Reuters There is a dispute between the board of directors about what to do with the Italian company. Some people are supposed to believe that the brand has a value for the auto industry as its only luxurious Raji. However, others believe that Stelantis does not have the resources needed to support MASERATI because it is struggling to renew the squad.
Maserati lacks
Meserati stopped Ghibli and Levante, which are one of its best -selling models, but their alternatives will not reach until 2028 and 2027, respectively. This leaves a mattress of $ 80,000 (in the picture below) as the only SUV in an industry in which consumers continue to flow to these vehicles.
It also sells Gran Turismo, A Coupe and Mc20 SuperCar. There is no wide attractiveness of these cars, and it is not enough to keep a brand standing on its feet. Last year, Carlos Tavares, former CEO of Stellantis, admitted that Maserati was “red”.
The replacement of Levante and Ghibli can help in the heart of brand sales and financial expectations, but the luxury market is very competitive. Alfa Romeo, other Italian Stelantis companies, renews the squad, and cannot contain products that interfere with Maserati’s and vice versa. This leaves a little room for either of them.