Even though Instagram has been a social networking platform since 2010, it still lacks an iPad app. The last time we heard about the network’s interest on tablets was in 2022, when Adam Mosseri, the head of Instagram, claimed that there weren’t enough iPad users to justify creating a native app. A perplexing perspective, but one that might be shifting at last.
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In a recent anonymous interview with The Information, a current Instagram employee said that the company is finally developing an iPad app in 2025. Currently, Instagram’s iPhone app must be zoomed in in order to be used on an iPad. The majority of companies discovered ten years ago that repurposing a phone app doesn’t provide a fantastic user experience because the tablet’s aspect ratio is so different. When your business focuses exclusively on photo and video content, that becomes especially apparent.
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Given that the well-known video network TikTok may be banned in the US, Instagram’s increased efforts to gain control of social media may be reflected in the newfound interest in iPad. Additionally, according to The Information, Instagram recently gave users a sneak peek at a new video editing tool called Edits. This app would compete with CapCut, a rival service that is also owned by ByteDance and could be banned from TikTok.
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Mosseri has also discussed intentions to enhance Instagram’s content search functionality. In an episode of the Build Your Tribe podcast, he stated, “You can imagine, whatever you use Instagram for, it’d be great to be able to find ‘that’ more easily.” “But also for creators … it should allow content to resurface so that you don’t get all the value in those first 24 or 48 hours.”