The UK is Polestar’s biggest market, Loschler believes, partly because it is more flexible and able to adapt to change than elsewhere in Europe.
“You can get closer to customers here, and if you need to change the way things are done, you can do it quickly,” he said.
And the changes appear to be paying off: in the fourth quarter of last year, orders for Polestar cars in the UK doubled.
Another advantage of the UK, Lohschiller What he believes is the presence of Polestar’s Coventry R&D centre, where the advanced high-performance Model 5 is undergoing final development ahead of its launch later this year.
He said: “I would say to the people of Coventry that I hope they will be really proud of this car, with its advanced bonded aluminum technology, 900 horsepower and 800 volt technology. It is a halo car, and it will probably be the most expensive model we offer. But it will be one of the most advanced cars in the world.” .
Lohschiller It also revealed that the future design direction of the Polestar will see a modest change in course, following the arrival of new former Audi design chief Philippe Römers.
“What we have achieved so far is really good, but I would ask Philippe to highlight the performance of our cars a little more,” he said. “I don’t think they look quite as capable as they actually are. They should look a little more confident; maybe a little humble. But I don’t I expect radical changes, and how the designers achieve these subtle changes will be up to them.
OPINION: Polestar boss finds freedom
Michael Lohschiller He was largely a “suit” in his previous jobs at the major auto company. At Opel, for example, he was constrained by the company’s many difficulties: a long string of losing years, a strange relationship with Vauxhall (which contributed less and less to actual cars) and the constant need to please a group of big bosses. Who saw nothing but red ink.