Its European president told Autocar that the “Favorite Mitsubishi” plan is to return to the United Kingdom as part of a broader strategy to rebuild its business in Europe, as he told its European President Autocar.
The Japanese brand left the United Kingdom in 2020 amid the collapse of sales led by Covid, which forced the basic rethinking of its global markets, including Europe.
However, Mitsubishi has since returned to most of its former European markets with the help of new models obtained from the Alliance Renault partner.
“If you look at the potential and size of the market, it is our preferred way to return mainly. But we need a variety of products appropriate for that,” said, if you look at the market capabilities and size, it is our preferred way to return, mainly.
Last year, Mitsubishi launched the renault Clio Supermini and Renault Captur Small Crossover, named Colio and ASX.
Earlier this year, European sales of self -developed hybrids began to be a substitute for the model that topped the PHEV plans in the United Kingdom for a long time.
This will expand its scope with the Grandis Compact SUV, a copy of Renault Symbioz that was revealed on July 1, and in the fall with the new electric SUV that was built by Renault on the same CMF-EV platform that supports Renault Scenic and Nissan Ariya, called Eclipse Cross.
Mitsubishi currently finishes the sales of the current Eclipse Cross and PGANT Space Star (MIRAGE) – which both have been sold in the United Kingdom – because they do not correspond to the legislation of the new public safety regulations of the European Union.
Kroll said that Mitsubishi’s favorite models to return the UK market include scenic landscapes and possibly New Autree.
Both models will better offer the COLT and ASX brand values, which have helped Mitsubishi to re -establish itself amid changing the regulations but slightly different from the donation Renault models.
Krol has not given any timing to launch New Outlander, but the current model was launched in 2021 worldwide, indicating that the update is due around 2027.
Mitsubishi is still a recognized brand in the UK, but it will have to move quickly to take advantage of this feature.
“It is not preferable to have a very long period without any sales,” said Kroll. “This is something we will need to take into account.”