Madonna de Campilio in Italy hosted another version of Mini Mountain Mash, a weekend collected on ice, test engines, and society in the heart of the Alps. The event collected in Ursos Snow Park, one of the best free sites in Europe, again among professional contestants, amateur fans, and visitors who are looking for the latest experience in winter sports and cars.
For the second year in a row, the Mini was the title shepherd, and this time I regret its entire new assortment. Mini Aceman and Countryman SE were available to test engines, giving the attendees the opportunity to take them to spin on snowy roads. In the village of Mini in Località Fortini, visitors explore the latest miniature products and got the taste of the first thing that means the electrical ability of the mini.
On the side of the competition, the event was distinguished by some of the best skiers in the world fighting in the Slopestyle and banked maralom competitions. Yūki Kadono won the Slopstyle event for men, while Stella Angeli ranked first in the women’s category. AnON Banked race for Niccolo Coltry and Ariana Paldinini, where the Dragon deals with a high -speed technical course in front of an enthusiastic crowd.
Smallic at all levels have been encouraged to participate, with activities designed for beginners, children and amateurs who are looking to improve their skills. There was also a focus on women in ice skiing, with special sessions aimed at supporting and promoting female cycles.
“Mini is about emotion, adventure and gathering people together, and this event is the perfect place to do this,” said Federica Manzoni, President of Mini Italy. “Through our entire electrical formation, we also show how fun and sustainability can go side by side,” Manzoni added. Italy is one of the most important markets for Mini in Europe, so it is not surprising that the local branch is one of the pioneers of the direct sales model to the demand that started in 2024.