Auto industry companies love to tell the young buyers. A few years ago, Dodge claimed that she had the youngest customer work. In March, Ferrari said that 40 percent of its new customers were less than 40 years old. Companies want to appear hip and wonderful, and many do not want to put the brand identity with pensioners full of display halls who will be soon.
This may be difficult for Lexus. New report from S & P Global Mobility The comparison between the Lexus, BMW and Mercedes -Benz buyer revealed some flagrant demographic differences, such as age. The number of modern Lexus buyers is 57.6 years on average. According to the study, using data from October 2024 to January 2025, the average average luxury buyer is 54 years. On average, Mercedes buyers are 55.7 years old, while BMW agents are 54.3 years old.
Photo by: Lexus
The study also revealed the amount of Lexus buyer who got it in the family income. It is poorer than average, with approximately 47 percent who get less than $ 150,000. BMW had the highest percentage of wealthy people, with approximately 65 percent of families at $ 150,000 or more on average.
However, it seems that the older buyers in Lexus are eager to spend their hard -to -win money. The brand sales increased by 5.8 percent during the first three months of the year, which led to the best of the first quarter of the brand. This was followed by Lexus after a record 2024, as the auto industry company achieved the best year sales in its history. Maybe age is not all.
In a different demographic note, more women have bought Lexus compounds of men in recent months. The S&P report found that 50.4 percent of buyers were women, although only 40.6 percent of all other buyers are on average. For comparison, it was slightly more than 61 percent of BMW buyers of men – 1.9 percent higher than average.