There can’t be many people getting ambassadorships on perhaps the most interesting manufacturers of 2025. But with testing and development underway for both the top sport racing program as well as the first range of Magma performance derivatives, Genesis does all the things you need to do out to get a note. And now the GV60 is being put on the tracks, largely because it’s a great idea and because it’s possible.
“The GVESIS GV60 mountain entry vehicle concept was unveiled this week at the 2025 World Economic Forum in Davos,” the press release says, “highlighting the brand’s technological innovations and exceptional design.” The Genesis will probably put snowy trails on the GV60’s options list as much as a twin-turbo V8, of course, but this concept could prove it’s willing to have a little fun. As Nissan did, once upon a time. And the MIV helps remind the world that the GV60 is one of the most distinctive bits of EV SUV design. Although alpine snow shots with a helicopter will always help this impression. As does the whopper of the light bar.
Besides the more obvious modifications (including carbon bracket extensions to prevent track damage to both people and the vehicle), the mountain intervention vehicle benefits from a chunky roof rack, and a full set of modular attachment points in the boot keeps the emergency kit secure. The GV60 has the functionality to serve a suitable purpose here (rather than powering coffee machines on YouTube videos), because it can power appropriate auxiliary devices.
Why this GV60 is being shown off at the world’s richest in Davos isn’t entirely clear (beyond the snow), but there is precedent, as both the Genesis X concept and the Snow Speedium concept were shown in Switzerland. While it is designed for “rescue support missions in rugged terrain and difficult weather conditions,” it seems unlikely that the MIV will be used in Fury any time soon. It is sure to make an interesting tale of your ski vacation. Genesis chief creative officer Luc Donkrolk said: “Genesis prides itself on creating safe, well-designed luxury vehicles that are bold, progressive and unmistakably Korean. The GV60 MIV concept expands this vision of comfort and care.” The solitary example for sale on the pH is already the right color to make Mountain intervention vehicle in honor of…