Genesis G70 is the novice model of the luxury brand. It starts with a reasonable $ 2025 for 2025, but the Genesis may give up if the brand is rising to focus on its larger and luxurious models.
Mark Choi, Global Product Officer, told Genesis, Mark Choi Car and driver The brand’s goal is to “pull the brand shares”, with the “resistance” of the company to need to add a front wheel model, $ 45,000. “G70 has rear -wheel drive and horseback riding on the Hyundai M2 platform, which also looked from the Kia Stinger.
Instead, Choi Al -Mansour told the brand that you want to focus on cars such as G80 and G90 and SUVs already in the squad where it can create more property rights for the brand. The sales of the G70 sedan decreased during the first three months of 2025, but in the four -wheel drive vehicles of the brand, including the entire GV60 electric, according to Car news.
However, although the potential shift to the most expensive models, Choi also revealed that Genesis will always think at the low end of the brand products group, wherever it falls. This does not mean that the next generation of G70 is completely possible. He said: “We want to create, likely, from the next generation G70” with “a more affordable price range.”
But this may hinder the brand’s goals. Genesis is not unique in the desire for high -end move. Audi and Mazda have expressed similar aspirations, and the French brand DS wants to challenge Rolls-Royce and Bentley one day. As technology increases, electric cars make more expensive than horse capacity, brands feel pressure, with sophisticated move as one of a possible way for a profitable future.
sources:
Car and driverand Car news