Tesla faces a free fall in Europe, with no signs of improvement in the foreseeable future. The sales numbers published today by the European Automobile Manufacturers Association (ACEA) show the decrease in the demand again in May, which represents the fifth consecutive month of the decrease in sales. A look at the numbers is highlighted by Tesla in the European Union, the United Kingdom, and the European Free Trade Association (EFTA), which includes Iceland, Lesnstein, Norway and Switzerland.
The year 2025 began a rock start to Tesla, as sales in the European Union, the United Kingdom and EFTA decreased by 45.2 % to 9,945 units compared to January 2024. February was almost bad, as deliveries decreased by 40.1 % to 16,8888 electric cars. March was not much better, as shipments fell 28.2 % to 28,502 EVS. April was particularly harsh, as the demand decreased almost 49 % to only 7,261 cars. In May, Tesla sales decreased by 27.9 % to 13863 cars.
Photo by: Tesla
Finally, Tesla sales collapsed by more than a third in the first five months of the year, where 37.1 % decreased to 75,196 units. ACEA seems to have made some adjustments to the pre -published numbers, as the monthly groups add up to a slightly higher number than 76,459 units. However, the company’s market share in the European Union, the United Kingdom and Efta decreased from 2.1 % to only 1.3 %.
Why do you get on a downward cycle? Not because the electric car market is shrinking; On the contrary, it grows. ACEA reports itself reached the market share by 17.1 % to May, up from 13.1 % during the same period in 2024. If we are speaking precisely in terms of European Union, cars without combustion engines formed 15.4 % of sales in the first five months, compared to 12.1 % in the period from January to 2024.
Why do you spend a difficult time in Europe? It is difficult to determine the impact of Elon Musk’s political options on sales, but the controversial CEO behavior is only part of the story. The EV chip has become increasingly competitive on the continent, where Chinese auto manufacturers offer more models, many of which are much cheaper than the Legacy brands.
Photo by: Tesla
In addition, the Tesla collection takes a long time, despite receiving updates in recent years. The model is now 13 years old. The X model is not far from the knees, after its appearance a decade ago. Form 3 arrived in 2017, followed by the y in 2020. Tesla was once a clear technological advantage, but its competitors have been discovered since then.
The cheapest car below the 3 model can change the game, but it is still anywhere on the horizon. Reuters I mentioned in April that EV plans for beginners were canceled, but Musk soon denied this claim. He posted on his social media platform that “Reuters lie (again).” Later that month, Tesla Agency also claimed Delayed launch of the cheapest cheapest model Several months and that the 3 model was stripped is under development.
It will be difficult for Tesla to apostasy due to a wide range of EVS now available in Europe. If the European Union adheres to the sales ban for the year 2035 on new combustion engines cars, the car manufacturers will have to fully focus on electric cars during the next decade. This would make matters more strict for Tesla unless the company was able to restore Mujo in the meantime.
source:
European auto manufacturers Association