Against tightening emissions and global moves towards electric vehicles, Ford Australia He says he ultimately the customer who decides what will be sold.
As of July 1, automotive makers in Australia will begin if they do not meet certain emissions under the new NVES efficiency standard, which stimulates low or zero emissions or SUVs.
Speaking to the Australian media when revealing Ranger Super Duty, Ford said Australia and CEO of New Zealand Andrew Berkic that the Blue Oval brand will continue to put customers in mind amid increasing regulatory pressure.
“We will continue to serve ice (internal combustion engines). There is no doubt about it. Because this is what customers want,” said Mr. Berkic.
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When asked if he thought this would be a problem, given that these vehicles are likely to be punished under NVES regulations, Mr. Birkic said Ford was not upset.
“I don’t know a problem,” said Mr. Berkic.
“What we have seen is that there is a lot of investment in Bevs (electric vehicles), and we had to have a little shyvs (spatial hybrid) for things like crossing [Custom PHEV].
“We must be graceful, because this is what is going on around the work – not only the ability to explain the location of the market, but be able to transform and transform when you think the customer’s tastes or organizational change is us.
The beating custom-which was supposed to be available in Australia in Turbo-Diesel and Electric E-Transit Custom Guise before announcing PHEV to join the squad-said Birkic that Ford’s global status helps the local section to adapt to changing requirements.
“We always had [Transit Custom] There, I am lucky enough to work in a global company that has great courses to develop amazing products and engineers.
“Transit works well for us, and we have learned some lessons – I have learned most of the original equipment manufacturers that you should specify, so we will continue to do this, and it should be driven by what customers want, and I think they are looking for flexibility.
Mr. Birkic was also asked about the importance of Ranger Phev (Hybrid) in the NVES approach to the brand, with the executive saying that there is a need to provide a balance between what consumers and organizers want.
“As we know, from July 1, things change a little, so it is a very important part of our mix,” he said.
“I believe in electricity, what you need is this balance. It is clear that there is an element of compliance, but it should be driven by customers.
“It should be driven by customers because this is what will lead to your sales, and this is why what we did is building a vehicle in the best in the worlds, whether it is clouds or pregnancy on off -road, and this is what PEV does and this is what separates it.”