Although 2024 was the first full year the XM went on sale in the United States, deliveries of the hybrid SUV were down. BMW moved just 1,974 units last year, a massive 14.7% decline compared to 2023. It’s especially disappointing because the dedicated M model doesn’t arrive at dealers until the spring of 2023. In the year of its initial, abbreviated availability, the electrified SUV was born 2,315 sales. That’s 341 more cars than in the 12 months of 2024.
Excluding oddities like the i3 and 6 Series Gran Turismo sold last year, the XM was the slowest-selling BMW in the U.S. in 2024. Yes, even the Z4 convertible fared better, accumulating sales of 2,129 units. The sports roadster is up 13.1% compared to 2023. We believe the increase in sales is primarily due to the launch of the Z4 M40i with a manual gearbox.
The chart above shows the performance of all BMW vehicles last year in the US, where total shipments increased by 2.5%. With 371,346 units delivered, the company set a new annual record. Series 2 had a stellar year, increasing volume by 32.4%. Since the F44 Gran Coupe was at the end of its generation, we can only assume that the G42/G87 Coupe did the heavy lifting. BMW doesn’t sell the small Active Tourer in the United States.
The entry-level crossover also had a great 2024, with X1 shipments jumping 29.8%. The arrival of the new X3 (G45) boosted demand by 8.9%. Even the old X4 still had a strong year, posting 4.6% higher sales. The full-size X7 SUV enjoyed 2.9% higher sales. Ahead of the next life cycle, iX is down 11.1%. X5 was almost flat year over year. Its swoopy sibling, the X6, is down 5.9%.
Class 8, which is on its way to retirement, fell 7.1% in the United States last year. Ahead of the LCI model, due in 2026, the price of the flagship 7er fell 0.9% in 2024. Thanks to greater availability of more versions, the smaller 5 Series rose 13%. Sales of the 4 Series fell sharply, recording 16.1% fewer sales. Category 3 also had a bad year, with shipments down 7.8%.
The price of the X2 rose 1,794.8%, but that’s because only 191 units of the previous generation model were sold in 2023. Production of the ‘F39’ effectively ended in 2022, so the cars sold in 2023 were leftovers.
Source: BMW USA