Despite the increasing challenges of customs tariffs and uncertainty in the market, BMW is working to expand the sales gap for its large German competitors in the United States. In mid -2025, the numbers draw a clear picture: BMW not only leads – it dominates.
Performance card: BMW opposite Audi, 2025 to date
From January to June 2025, BMW from North America sold 178499 vehicles. In contrast to Audi America, in contrast to that, Move only 81,951 units Less than half of the total BMW. This number does not even include the mini brand, which only expands bullets. More impressive is the context. BMW sales increased by 1.6 % on an annual basis, indicating modest but constant growth in a volatile market. Meanwhile, AUDI sales decreased by 12 %, indicating deeper challenges with product formation, demand or pricing strategy.
SUV Battle: BMW is performed in each slide
BMW’s success is largely driven by SUVs, and the brand flourishes in all sizes. X5, BMW best -selling perennial, 33,588 units, exceeded Audi’s Q7 by more than 3: 1 (only 9,975) were sold only). Although Q7 has age, her weak performance explains a clear fatigue problem for the product.
In the SUV space, BMW again carries a leader:
- BMW X3: 29,029 sold
- BMW X1: 13,322 Sold
- Audi Q5: 22,914 was sold
- Audi Q3: 12,612 was sold
Although the small transitions from Audi were relatively good, BMW was outperformed in both the compact groups and the branch. The new Audi Q3, which was launched only last month, can provide some momentum in the second half of the year-but he plays to catch up.
Seian cars: Audi stumbles, BMW flourish
The Audi’s Sedan assortment continues to be very weak. During the first half of 2025:
- Audi A4: 500 units
- Audi A6: 3559 units
- Audi A8: 749 units
In comparison, the basic sedan cars in BMW saw many stronger numbers:
- BMW 3 Series: 14,157 units
- BMW 5: 13,432 units
- BMW 7: 5,707 units
This amazing contrast shows that the BMW sedel wallet is still more important in the US luxury market. The new AUDI strategy to unify the A4 in the A5 lineup (which sold 8,275 units) has not yet received fruits. Meanwhile, the total BMW 3 Series + 4 (2369 combined units) leaves in dust.
In the junior part, the BMW 2 series (Coupe and Gran Coupe) has transferred 9,740 units, almost doubles the A3 A3 by 4,880 units.
Outlook: Can Audi block the gap?
Audi is the best hope for recovery operations in launching new products. The Q3 may gain paddies, and the re-designable A6 E-TRON or Q5 Update can change its design-but they have not yet. Until then, BMW looks ready to continue its momentum and expand its progress further.