BMW started in 2025 with a strong statement in the German electric vehicle market, where it got its location as a distinguished brand. According to the statements of the Federal Transport Authority (KBA), BMW not only outperformed its direct competitors, Audi and Mercedes, but also exceeded Tesla.
In January 2025, BMW 2,795 battery electric cars (Bevs), which represents 17.22 % of its total sales. This represents a significant increase of 13.94 % in January 2024, indicating steady growth in the adoption of the EV brand. More importantly, this number puts BMW before its excellent competitors. While both Audi and Mercedes witness a modest electrical growth, neither of them reached BMW numbers in absolute or percentage.
- Audi 1922 Bevs sold (13.12 % share)
- Mercedes -Benz delivered 2,211 Bevs (11.21 % share)
BMW exceeds Tesla in its local market
A year ago, BMW was late behind Tesla in its local market was the base. But the situation has now been reflected. In January 2025, BMW 2,795 has sold battery electric cars, more than 1,277 double Tesla recorders, by 60 %. This follows BMW’s success in 2024, when Evs sold more than Tesla in Germany for the full year.
Tesla’s decline in Germany is part of a wider direction. Global brand sales were under pressure. In France, Tesla’s sales decreased further, as it decreased by 63 % year on year in January. Meanwhile, in the United Kingdom, Tesla also witnessed a 8 % decrease.
Flexible power
The BMW power in the EV market is not driven by one model, but through a well -balanced assortment that meets multiple parts. All this is achieved through a flexible structure that allows BMW to provide different driving devices on the same platform.
The models of the highest performance in January were:
This highlights the ability of BMW to attract different customer bases, from the SUVs integrated to executive sedans, unlike Tesla, which depends greatly on the scale of a limited model. IX2, IX3 and i7 also contribute to the BMW wallet, giving customers more options than their excellent competitors.
With the Neue Klasse collection on the horizon, this domination is likely to continue, taking into account the upcoming major technical improvements with new architecture. [Source: KBA via BimmerToday]