BMW M sales grew in 2024 for the thirteenth year in a row and continued to rise in the first quarter of 2025. One of the main factors behind this success is to increase the popularity of M performance compounds, which are assembled with full M models in official sales reports. But the strategy goes beyond just pumping M Lite cars. Private publications also play a decisive role in the rise of what BMW is proudly called “the most powerful message in the world.”
During our conversation with the head of customers, brand and sales at BMW M at Auto Shanghai 2025, we learned that more limited -term models are coming. Silvia Niobor confirmed this There are additional special versions in the pipeline after the M4 Nürburgring version, which is an exclusive version of China from the G82 xdrive competition. When asked before Bmwblog What the future hides for these multiple multiple sclerosis, participated:
“We are doing it all the time [special editions]Frankly, it is really important for the brand to make small chain versions for some markets. We do a lot with the Middle East. We do a lot with Korea, Japan and Australia. A large special boost for Turkey as well. Yes, we are constantly working in smaller batches for various markets in the world. “
While the M cars of small numbers are produced in small numbers, they add over time. In markets like South Korea, explicitly mentioned by Sylvia, BMW releases the limited vehicles it runs every month. It can be requested online and not exclusive to M models, which cover a wide range of brand collection.
Silvia also noticed that M2, M3 and M4 are the best -selling M products in China. This helps in clarifying the reason for relying on the Nürburgring version on the G82 Coupe instead of one of many BMW MOVS Mods, despite the recent global popularity. Special performance is limited to only 53 units, one for each year since the establishment of the M.