Adrian Halmark spent about 5 months as CEO of Aston Martin after a long bitley talisman, and now, he informs the media of his brand plans. In essence, he believes that Porsche is a good model for how to develop many variables on one plate, and he wants Aston to do something similar. In the news that will definitely satisfy the enthusiasts, he wants to manually transition.
“Return to this question” How can we develop each of the paintings? What is the trend we take? Halmark told reporters at a round table in New York. “We have one, but so [he nods towards a Vantage parked nearby]It should be different. But see this space. “
The evidence indicates is the six speeds used in limited courage and courage. Aston Martin has not had a regular production car since 2019 Vantage Amr, and the company made only 200 example. But the likes of 911 GT3 and S/T prove that there is a real market to transport manual at the upper limbs of the performance car market.
Hallmark wants more than just bundles and colors, although it will also come. Closer than models with more mechanical distinction. “As for the lighter touch, it will take from 1 to 1.5 years. Holmearc said:” But even if things are somewhat shelf, you still have to believe, so they are Sunnah. We are in the case. “
He talked about cars with different hanging melodies and more energy, even hinting to “restore the current race car to the road”, although some variables may only be available in some markets. For DBX, Halmark believes that there is room for something slightly greater-he says at low speeds, the SUV is “less relaxed” than some competitors-but he does not want to make a rival Rolls Royce Colinn as well.
Photography: Aston Martin
For DB12, Vantage and Vanquish, he wants to go in the other direction, and promote their sports credentials. But although it will take some time to get all these typical variables, it is not worried about it, because these cars – in addition to the updated DBX – have been launched recently, so they are new. Vantage Roadster hasn’t yet been out of the market, and we haven’t seen the open Volant.
Also in the hybrid pipeline. Valhalla Hypercar is the first, but Hallmark has confirmed that the company’s front offers will also be speculated.
“The great thing in these cars, body technology is not traditional. Well, it is traditional for sports cars, it is not a traditional structure for regular cars.” Basically, the forms of streptococcus and causes, with fall operations that bind them together, then a large sub -frame that gives a lot of structure In these nodal joints, then the arches that go through. So we are actually flexible to elongate or raise different sides of the car engineering, then fill what we need. ”
Aston Martin has a partnership with Lucid for the next EV components, but it is working on a different solution to the hybrid movement transfer group. One of the challenges is the fact that the DB12, Vantage, and Vantage all use all of them use the rear -firm transaxle, and there is no simple connection and operation solution for this type of driving set planning in the market today.
EV is still in the pipeline, although many other auto manufacturers, ASTON expands previous electrical plans. He said: “We still have the first electric vehicle in this contract, in the next five years, but instead of trying to get the largest possible number over the next five years, it will be one.” Halmark said that EV is expected to count 15 % of sales by the end of the contract, while pure combustion and hybrid cars will represent the remaining 85 %.
Photography: Aston Martin
Besides the actual typical variables, Holmeark wants to expand the list of Aston Martin options, giving customers more opportunities to customize. Early in his mandate, he had a team assembling the full options lists of competitors, selecting that could suit the Aston Martin brand. The list of expanded options should arrive in the coming months.
Halmark is looking for the biggest picture as well. “From the point of view of business performance, this is a very high potential company, and we need to turn it into a high -performance company, and I do not just mean cars. Things such as options and derivatives and all these things are to drive up the top line and contribute, but we also have to get a lot of younger And more productive as an institution.
Aston will share its financial results for the year 2024 at the end of this month, and Halmark will delve into how he converts the company to this “high -performance” organization. “My mission is to be the first CEO in 112 years to make it profitable.”