Adrian Halmark, CEO of Aston Martin, confirmed that about 170 employees – or about five percent of the workforce – will leave the brand this year. You will be leaving all over the work, and it is expected that Aston Martin will save about 25 million pounds because it aims to formulate a road towards the consistent sustainable profitability.
This announcement came in a profit call, as the results of Aston at the end of the year showed the challenge in starkly. For 2024, the pre -tax loss was 289 million pounds, or nearly 50 million pounds, more than 2023 pounds. The net Aston Martin debt is now more than one billion pounds (1,162,700,000 pounds), while last year’s number last year reached 814300,000 pounds. This is said to be attributed to “the highest total debt [£1,522,000,000] A marginal decrease in the cash balance and the effect of translation related to annual movements on an annual basis in exchange rates. Obviously, there is something that must change significantly, and the cuts in jobs will be the first step.
Despite what might seem to be a dark image in general – wholesale sizes decreased by almost 10 percent in 2024, to 6030 units – there are some encouraging signs as well. The decline was expected to be fixed as the range was fixed, as models were running out of production and then firming. A guide to encouraging increased height, with Vantage, DB12, DBX and Vanquish everything on the current, from the results of the q4 2024 sentence, which showed an eight percent increase compared to the same period in the year 23, at 2,391 units. Let’s hope it will continue until 2025. The average selling price of Aston Martin was in 2024, 245,000 pounds, with the help of “great contribution” from Valkyrie, Valor and Valiant.
When talking about special offers, it is expected that the next Valhalla will help the final result as well, with the first year of 999 V8 PHEV units already spoken. (Insert a five-year guarantee and service as a swinging standard should be.
As he indicated in our recent interview, the time range itself applies to the transmission of Aston, the proposal to more electrical energy. Currently, the focus is on the PHEV, first with Valhalla and then extended to the basic range, with Bev comes later in this contract. Halmark suggested “the gradual approach” of electricity “that reflects the company’s strategy to provide a variety of power generation options, including electric cars that will benefit from our strategic partnerships and high -performance high -performance technologies, ensuring an unparalleled driving experience for customers.”
So, after a period of intense renovation of Aston Martin, waving on the horizon on the horizon; The first delivery operations are scheduled to be the first half of 2025, for more than two years. At any time, perhaps we will know more about the future for hybridization of Aston Martin, and whether the discounts imposed have had the required effect.
With the previous comments, Halmark added in his CEO review: “The folders alone will not specify the Aston Martin, with a harsh focus on our request led by the demand, while ensuring that we ultimately offer customers in the luxury retail experience with enhanced allocation opportunities that allow us to increase the value in each vehicle. Renewable for operational excellence and competencies throughout the work.
Nothing still exists for a long time, then, so expect more changes sooner and not later in Jaydon. And even more additions to the configuration for you to waste the lunch hour on …