Cherry He wants to introduce sedans to Australia, even as their popularity is increasingly in a market related to sporty sports cars.
The sedans, at least those built by Japanese, Korean and European brands, were slowly disappearing from Australia with decreased sales and customers move to Uts and SUVS – as shown from the axis of modern models such as Mazda 6, Volkswagen Passat and Volvo S60, among other things.
On the contrary, the introduction of new sedan models in the first place led the Chinese manufacturers, as MG sold MG 5 and soon offers MG 7 (technically to raise height), selling the seal and thinking about another sedan, and now the benefit is appearing.
“I wonder if part of the reason that the sector is shrinking is that the competitors are leaving,” said Chery Australia’s Sherry Lucas Harris, the director of operations at Cherry Lucas Harris. Carexpert.
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above: Byd SEAL and MG 7
“If there are not many appropriate options, does this reduce this part normally? There is only one major competitor.”
It is almost certain that this competitor is Toyota Camry, which is still the best -selling sedan in Australia, where 4259 units have been delivered so far in 2025. It is late by Tesla Model 3 with 3715 and BYD seal with 1609, but of course, the entire medium passenger car clip diminishes compared to SUVS.
Even if you assemble medium -sized cars with small and large cars, including sedans, vendors and vehicles, this is more than 53,000 sales only during the first half of 2025. In contrast, medium -sized SUV alone achieved slightly more than 149,000 sales.
The current Chery Australia collection, including the omoda jaCoo brand, is now fully separated from the SUV.
above: Volwin A9L
“I will definitely call so that we can be able to bring sedan options. We have got it worldwide, but on the left, so I think that if we can do a really good job with what we are [currently] Mr. Harris added:
Globally and across all its brands, Chery offers at least six sedans, albeit on the left. SUVs still dominate the squad, but there are sedimentary models that can be imagined for sale in the right driving markets.
There are also many different power engines available, including gasoline (Chery Arrizo 5 and Arrizo 8), the Chery Fulwin A8, Fulwin A9L and the EXEED STERRA ES.
Sherry David Xianang Lu said Carexpert Although there is still a focus on SUVs, the brand is open to presenting global sedan models to Australia.
above: 2025 EXEED STERRA ES
He said: “We all see the trend in fallen sedans and increase SUVs, so it is clear that every company focuses more on SUVs.”
“But globally, we can see that we make more and more sedan cars for global markets. I would like to say that we are definitely in the research phase, we are studying capabilities, and we analyze business to see if it is useful to do so [in Australia].
“Sherry reaches the right side of the work, and we also see that the right driving side of the business group grows. If there is an attractive working condition, we can put it very quickly.”
Chery is currently expanding in other sectors as well, with current work to bring UTE models to Australia. The first of these models is expected to arrive in the second half of 2026.
more: Everything is Sherry