It is often said that BMW’s success in the future depends mainly on developments in sustainable technologies, such as electric electrical engines and hydrogen fuel cells. However, Bavarian Automant is also equally subordinate investments in software, artificial intelligence, cloud computing and communication. This is because the barriers that prevent the entry of electric cars are less compared to the internal combustion engine vehicles, which makes it difficult for OEMS to distinguish on the devices alone.
In fact, a McKinsey The study revealed that 59 percent of the budget of luxury cars in China – the largest BMW market – is ready to switch brands for superior communication features. At the same time, and S & P I found that more than 85 percent of drivers who want to touch the touch screen, with approximately 35 percent of the screens of the screens to the sheets (similar to Mercedes-Benz 56 inches “Hyper Screen” seen in EQS).
BMW, for its part, is moving towards a heavy screen interface in recent years, with the latest IDrive (IDrive X) as a major example. It features a 17.9 -inch central screen and a panoramic screen from column to comrades and 3D display (HUD). Moreover, the IDrive console is eliminated, and the majority of functions are played by touch, sound or severe control. It is worth noting that the new system show indicates that BMW may finally have a numerical environmental system similar to Tesla.
Touch screens: more dangerous than driving driving?
To date, there is also a negative aspect to look at-heavy interiors on the screen form a great distraction and safety. An example of this: a test from the Swedish car magazine Sixth Bellagari He showed that basic tasks such as changing radio stations and controlling climate control in Volvo V70 2005 with physical controls require less time searching for the road from the Tesla Model 3, BMW IX, and Volkswagen 3.
Likewise, and IAM Roadsmart The study found that the use of the touch screen using drivers’ reaction times in Apple CarPlay/Android is more than alcohol or cannabis. Either, while driving driving reduced 12 percent reaction time and marijuana by 21 percent, Carplay/Android automatically weakened it with more than 50 percent. Even audio orders through these systems have reduced the time of reaction to more than 30 percent.
However, a lot of this also stems from the fact that most of the interfaces of car software and UI/UX are complicated and intuitive. This is particularly applied to old German auto manufacturers such as BMW and VW Group, who were initially slow to realize the importance of vehicles known from programs-remember that BMW managed 2023 SDV studyIt led Tesla, Rivian, NIO and Lucid menu.
Of course, Germany does not have the same expansion of information technology capabilities such as America, China, or even India, which means that BMW faces many regulatory issues that exceed its control. However, the Bavarian OEM still needs to find a way to move in these obstacles.
The whole thing is about safety
At the end of the day, the World Health Organization reports (WHO) reports of amazing death to reach 1.19 million people every year, countries cost three percent of the total local products (GDP). Although dispersed driving is not the only cause of accidents, it remains a pioneering factor, along with issues such as unsafe vehicles, the infrastructure of the bad path, weak law, and speed. In the United States, for example, dispersed driving was linked to at least eight percent of deadly car accidents in 2022.
As a responsible citizen, BMW must make sure that its cars and customers do not contribute to this escalating problem. OEM is based in Munich in any case with a reputation of an aggressive leadership-a better visualization of a Wall Street Journal The title, which was announced, “BMW’s truly tremors”. The complex user interface that makes its cars more difficult to operate will only exacerbate the problem.