“We can take Renault Australe and try to make it easy to make Dacia Bigster, but you will have all the specifications. We have no brand A” A “, then we try to make that car in a brand” B “.
“If you look at running against its competitors, they will all be the heaviest of 250 kg because they carry these higher specifications. This has a cost.
“We are not rooted with a minimum of specifications. We come from the bottom up, and add the minimum technology we need. The competitors come from above to the bottom where they have to share the platform.”
Bigster Market Research
Bigster breaks a new dacia to go to the C section for the first time. As part of its development, Dacia researchers went to Germany to speak to 400 owners of German SUVs to find out what they consider a “basic” technique for a model in the family SUV sector.
This led to the likes of the background door, a driver seat and a dual air conditioning in Dacia for the first time.
“We wanted to make sure that the buyers here did not feel that they had been reduced, to get the appropriate level of the basic group. We really talked to people, and we played a game to buy or not buy based on a different group. It was difficult to guess!
“We have done somewhat in the United Kingdom as well, but” symbols “between German and British buyers are very similar. The percentage of buyers from Germany against France is much higher than our other models.”
The Bigster team achieved the most successful pre -sale period in the history of Dacia and more than four out of five they had never had Dacia. More than 90 % of buyers have gone to the highest cut level as well.
“We need to make sure that people” cross the road “to come and check Dacia. We have provided an amount of 25,000 euros, but most of them bought 30,000 euros. They are happy and we are happy.”
Market status
Dacia has doubled more than the past seven years from about 300,000 to approximately 700,000 in 2024, and the brand has strong loyalty with more than two -thirds of buyers who reside with the brand.